What is Amla and Why is it the Hottest Superfood Trend of 2018?
You’ve probably heard about Amla from celebrities like Britney Spears, Kim Kardashian and Sofia Vergara. Amla is the newest rage sweeping across Youtube, Instagram and Pinterest. Hailed as “the most powerful antioxidant on the planet” - this NEW superfood has actually been used for centuries. Read on to find out what’s behind the recent surge in popularity for amla.
What is Amla?
Amla also known as the Indian Gooseberry is the most important medicinal plant used in Ayurvedic medicine. Ayurvedic medicine is system of healing found in India and other parts of Asia that is thousands of years old.
Amla has now been scientifically proven to be the highest concentration antioxidant fruit ever discovered based on ORAC testing.
Moreover, Amla has been scientifically tested for blood glucose and lipid regulation and found to be extremely potent. The studies linked to show strong support for Amla has a powerful tool to support metabolic health.
Additionally, Amla is widely used in India to maintain healthy hair and skin. It is especially prized for helping Indian women keep their hair from going gray. India is the world’s leading supplier of real hair for wigs.
How does Amla work?
Amla has the highest concentration of antioxidants in any fruit.
- 97x the antioxidant power of coffee
- 75x the antioxidant power of goji berries
- 60x the antioxidant power of pomegranate
- 50x the antioxidant of blueberries
- 13x the antioxidant power of raspberries
- 2.5x the antioxidant power of acai
- 2x the antioxidant power of turmeric
Why isn’t Amla more popular?
Up till now, Amla faced significant hurdles to being widely available in the United States.
90% of Amla is grown in India - under sub-standard farming conditions. This means Amla berries can carry pesticides, heavy metals and fungus that cancel out the beneficial effects. Also, much of the exported Amla supply tastes quite bitter - like vinegar mixed with dish soap.
Amla is now becoming more popular because of the new availability of wild-harvested Amla. “Wild-harvested” Amla is Amla that is not farmed - it is naturally occuring in nature preserves in India and South East Asia. Only a very, select few companies have a license to harvest Amla in the wild - and these are the companies to buy from.
Wild-harvested Amla is unlocking the floodgates for celebrities and people all over the United States. In fact, there have been shortages and production delays because the wild-harvested supply is getting quickly snapped up
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