Amla - The Secret Weapon of the Human Hair Industry

Amla and Healthy Hair

Amla, also commonly known as the Indian Gooseberry, is an incredible fruit and has long since been the secret weapon of the biggest real human hair industry in the world. Read on to learn more about this incredible, centuries old hair miracle.

The Business of Human Hair

It may sound odd, but human hair is a $30bn industry in sales of raw material (hair) alone. There are many different uses of human hair, but much of it goes into human hair wigs, extensions and other products that help people augment the hair they have.

This business of “cultivating” hair is highly concentrated within specific geographies due to the quality of hair people produce.

Regional Differences in Hair

+90% of ultra-low pigment blonde hair used for the testing of synthetic hair dyes comes from a town in Italy - the name of which is a closely guarded secret.

That aside, the bulk of hair used in extensions and wigs comes from India and China - with India being the preferred place to source high quality long hair ideal for hair extensions. This hair can cost upwards of $1000 per pound.

Hair that is especially valuable is long, smooth, free of breakage and has deep and even pigment throughout the hair shaft.

A Thousand Year Old Method of Growing Valuable Hair

The Secret Weapon of the Human Hair Industry

In India, whether they are selling their hair on donating it, women often turn to Amla to improve their hair quality. Amla is a bright green berry that is abundant in India.

Amla is regarded as the most important medicinal plant in Ayurveda - an ancient system of medicine native to the Indian subcontinent. Remarkably, Amla has been lab tested to be the highest concentration whole food antioxidant on earth.

Women have been using Amla for generations to help them grow long, strong hair that is free of breakage. Moreover, women in India often turn to Amla to help them keep their hair thick and full and even prevent it from going gray.

Where Can I Get Amla Where I Live?

There are several things to look for when buying Amla on your own.

  • Wild-harvested: Much of the farmed Amla crop is contaminated with heavy metals. Wild-harvested Amla grows in natural preserves. A select few companies have government issued licenses to harvest Amla from these areas. It is the purest form of Amla available.
  • Taste: Raw Amla powder can taste EXTREMELY bitter. At Amla Green we found a specific kind of oolong dark green tea that counteracts the bitter compounds in Amla.
  • Potency: Amla powder can be cut with fillers that can detract from its potency. At Amla Green, we start with wild-harvested berries, then concentrate them 20x before blending them with our oolong dark green tea. That ensures our products are pure, potent and taste great.

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